Influencer Marketing Agency Sydney
Introducing Yango Creator – the new dedicated division specialising in end-to-end influencer advertising solutions for brands.
Yango Creator is here!
Yango Creator empowers brands to navigate the complex and rapidly evolving influencer landscape with expertise and efficiency.
Cut through the noise with a full-service approach, from strategy and creator selection to campaign management, content production, and performance measurement.
Influencer marketing is powerful across the entire funnel, but it’s especially effective at building consideration through authentic, engaging storytelling. And the numbers prove it:
Influencer posts receive 3-5x more engagement than that of brands themselves
Nielsen Global Trust in Advertising Report
92% of consumers say they trust individuals over brands
Nielsen Global Trust in Advertising Report
Influencer content has an average conversion rate of 4.5% vs 2.3% for traditional media
Meta
Core Offerings of Yango Creator
1. Influencer Marketing
- Work with a range of creators to post a story to their channels & leverage their existing audiences
- Boost their stories via paid media to increase reach
- Love the content? Use it as an ad across socials!
2. Fit For Platform Content
- Enlist creators to make ads for social on behalf of your brand
- Distribute the content across platforms
- Utllise their authentic voice in market!
Powered by an SEO Philosophy
By blending creator content with search strategy, we enhance discoverability across social, traditional, and AI-driven search.
Our Influencer Marketing Services
Yango Creator leverages our deep understanding of media strategy and consumer behaviour, along with cutting-edge tools and a vast network of vetted creators across diverse niches. Yango Creator’s services include:
Influencer strategy & consultation:
Developing bespoke influencer marketing strategies aligned with brand objectives.
Creator identification & vetting:
Sourcing and vetting authentic, high-performing influencers across various platforms.
Content collaboration & management:
Facilitating seamless content creation, review, and approval processes.
Campaign execution & amplification:
Managing campaign rollout, distribution, and paid amplification strategies.
Performance measurement & reporting:
Providing in-depth analytics and insights to demonstrate campaign effectiveness and inform future strategies
Contract negotiation & compliance:
Managing all contractual agreements and ensuring regulatory compliance.
Launching With Influencer Impact
When an upcoming automotive brand debuted its latest model, the goal was clear – make serious impact.
Through Yango Creator, we partnered with a diverse mix of influencers to drive excitement and engagement ahead of a major event. The result? High-performing, authentic content that reached millions, sparked conversation, and positioned the brand as the most talked about name in its category.
12x content pieces with over 2M views
89.9% VTR – 490% higher than traditional creative performance
Ready to take your online presence to the next level?
Contact us today to learn more about our services and how we can help your business succeed online.
Yango Creator: Influencer Marketing FAQs
What is influencer marketing?
Influencer marketing leverages creators with engaged audiences to promote your brand authentically. It’s about building trust and awareness through voices your audience already connects with.
Does influencer marketing work?
Yes. Creator content consistently outperforms brand-owned posts in engagement and conversion rates. When done strategically, it builds credibility, drives consideration, and supports long-term brand growth.
How much does influencer marketing cost?
Costs vary depending on campaign scope, platform, and creator tier. Yango Creator tailors each program to your objectives and budget, ensuring maximum ROI and measurable business outcomes.
How do you choose the right creators for my brand?
We combine data-led tools and human expertise to identify creators whose audience, tone, and values align with your brand. Every partnership is vetted for authenticity and performance potential.
Which platforms does Yango Creator work across?
We manage campaigns across TikTok, Instagram, YouTube, Facebook, and emerging platforms. Our approach adapts to where your audience engages most, including new discovery channels like AI and search-integrated platforms.
Can creator content be used in paid advertising?
Absolutely. Creator content can be repurposed as paid ads to boost reach and performance. This approach combines authentic storytelling with the precision of paid media.
What industries or brand types benefit most from creator marketing?
Creator marketing is highly adaptable — from automotive and lifestyle to tech, retail, and education. Any brand seeking authentic engagement and cultural relevance can benefit.
How long does a typical creator campaign take to plan and launch?
Timelines vary based on campaign complexity, but most go live within 4-6 weeks. We manage everything end-to-end – from strategy and creator sourcing to campaign optimisation and analysis.
How do you measure the success of influencer marketing?
Success is tracked through engagement, reach, video completion rates, conversions, and overall brand lift. We provide transparent reporting and insights to optimise future campaigns.