Traditional Media
At Yango, we pride ourselves on being an independent, full-service media agency with digital at the heart of our business. We bring that same strategic thinking and precision to traditional media — from television and radio to print and out-of-home — planning and buying it in conjunction with digital channels to deliver fully integrated campaigns. This approach allows us to drive real, sustainable growth for our clients across every stage of the customer journey.
Our Approach to Media Planning and Buying
Using an audience-first approach, we work with a broad range of traditional media owners — from television and radio networks to print and out-of-home providers — utilising data and media expertise to agnostically select the most relevant channels for each campaign. We are not tied to any specific publishers or media owners, allowing us to make impartial decisions that best serve our clients’ objectives.
This independent agnostic model, paired with our significant negotiating power, allows us to secure highly competitive rates, added value, and bonus placements for our clients. The result is maximum impact, improved cost efficiency, and the ability to cut through the increasing clutter of the advertising marketplace.
Our Media Services
TV
TV advertising remains one of the most powerful ways to reach audiences at scale, delivering impact, trust, and brand awareness across Australia’s most-watched programs and channels.
At Yango, we plan and buy TV campaigns using advanced planning tools and real-time market data, ensuring we reach your ideal audience with precision and consistency. Whether it’s metro or regional, free-to-air or subscription TV, we tailor each campaign to match audience behaviours and viewing patterns.
Our strong relationships with all major networks, combined with our independent buying power, allow us to negotiate highly competitive rates, secure added-value spots, and deliver bonus placements that maximise your media investment. We also use detailed post-campaign reporting to show exactly how your campaign performed and where optimisations can be made.
OOH
Out-of-Home (OOH) advertising is a powerful way to reach audiences in the real world — from busy roadsides and airports to shopping centres, transit hubs, universities, and cafés across Australia.
At Yango, we plan and buy OOH campaigns using advanced location and mobility data, ensuring your message reaches the right audience with the right frequency in the most impactful environments. With access to both static and digital formats, we can seamlessly refresh creative and tailor messaging by location, time of day, or audience segment.
Our independent position and strong supplier relationships give us the negotiating power to secure competitive rates, value-adds, and bonus placements — helping your campaign stand out and stretch your budget further. Plus, with sophisticated reporting tools, we can pinpoint the most effective sites and track campaign delivery with accuracy and transparency.
Radio
Radio advertising remains a highly effective way to engage audiences through targeted, localised messaging. From national broadcasts to regional stations, radio offers unparalleled reach and flexibility in connecting with listeners across Australia.
At Yango, we plan and buy radio campaigns using real-time data and audience insights, ensuring we hit the right demographic with precision. Whether it’s AM, FM, or digital radio, we tailor campaigns to fit specific time slots, stations, and formats that resonate with your target audience.
Our independent, agnostic approach, combined with strong relationships across the radio landscape, enables us to negotiate the best rates, secure added value, and maximise your media spend. We also provide detailed reporting and performance tracking, ensuring that every campaign delivers measurable results and optimisations for future success.
Print advertising continues to hold its relevance, evolving into a highly targeted and strategic medium. At Yango, we understand both its advantages and challenges, enabling marketers to effectively use print to connect with specific audiences and meet their objectives.
While digital media has reshaped the print landscape, our campaigns capitalise on the unique benefits of print—offering a tactile, engaging experience that digital platforms often cannot replicate.
Cinema
Cinema advertising offers a unique and impactful way to reach audiences. One of the key benefits is the captive audience environment. Unlike other forms of advertising, cinema-goers are less likely to be distracted, ensuring that your message is received with full attention. This leads to higher engagement and recall rates.
Cinema advertising also benefits from the social aspect of movie-going. At Yango, we leverage all our campaigns to ensure we are maximizing our target audience by overlapping our audience. People often attend movies in groups, which means we can target your advertisement to reach multiple people at once, amplifying its impact.
What can we do for you?
Ready to take your presence to the next level and drive sales for your business? Contact us today to learn more about our services and how we can help your business succeed.
FAQs
What is traditional media advertising and how does Yango approach it?
Traditional media advertising refers to non-digital channels such as TV, radio, print, out-of-home (OOH), and cinema. At Yango, we combine our digital-first mindset with traditional media expertise to plan fully integrated campaigns that deliver measurable results. Our independent, data-driven approach ensures every channel is selected based on audience behaviour and campaign goals — not media owner preferences.
Why should I include traditional media in my marketing mix?
Traditional media offers broad reach, trust, and high-impact brand visibility. Whether it’s the credibility of out-of-home, the immersive nature of cinema, or the scale of TV; these channels can both stand on their own and powerfully complement a wider marketing approach. Yango specialises in blending both traditional and digital worlds for maximum effectiveness across the full customer journey.
How does Yango ensure cost-effective media buying?
Thanks to our independent model, audience-first approach, and strong industry relationships, we’re able to negotiate competitive rates, added-value placements, and bonus spots across all traditional media channels while ensuring that we’re reaching the people that will make your campaign most effective. This helps stretch your budget further without compromising on reach or quality.
Can Yango help with metro and regional TV or radio campaigns?
Yes, we plan and buy both metro and regional campaigns across TV and radio. Using audience data and market insights, we ensure your message is heard in the right locations at the right times — whether you’re targeting a national audience or a specific region.
What is the benefit of using an independent media agency like Yango?
As an independent agency, we’re not tied to any media owners or publishers. That means all our planning and buying decisions are based purely on what will deliver the best results for your business — not on deals or commitments with media networks.
How does Yango measure the effectiveness of traditional media campaigns?
We provide detailed post-campaign reports, including audience reach, delivery against plan, and performance benchmarks. For OOH and radio, we use advanced mobility and audience data, while for TV we leverage market insights and tracking tools. This transparency allows us to optimise future campaigns and demonstrate real ROI.
Can traditional media be integrated with digital campaigns?
Absolutely. Integrating traditional and digital channels is a core part of Yango’s media strategy. We align audiences, messaging and targeting across platforms to create a seamless brand experience and drive performance throughout the customer journey.
Does Yango handle cinema advertising campaigns?
Yes, we plan and buy cinema advertising to take advantage of its high attention, high-impact environment. With our audience-first approach, we ensure cinema placements align with your broader media strategy and target the right demographics.
Is print still relevant in today’s media landscape?
While digital media dominates in many areas, print remains effective for certain audiences and objectives. At Yango, we use print strategically — focusing on niche targeting, high-value placements, and campaigns where tactile engagement is a benefit.
What types of businesses benefit from traditional media campaigns?
From retail and FMCG to education and finance, businesses across sectors can benefit from traditional media. If you need to build brand awareness, reach mass audiences, or reinforce digital efforts, traditional media can be a powerful part of your strategy.