Almost three quarters (72 per cent) of Australian executives acknowledge their employees are more digitally mature than their organisation, resulting in a workforce “waiting” for the organisation to catch up.
In fact, 67 per cent of Australian business and IT executives that Accenture surveyed for the report believe that digital technologies ― specifically social, mobile, analytics and cloud ― have moved beyond adoption silos to become part of the core technology foundation for their organisation.
Further, 92 per cent of Australian executives reported that the pace of innovation in their organisations has accelerated over the past three years due to emerging technologies.
The enterprise is entering a new “post-digital” era, where success will be based on an organisation’s ability to master a set of new technologies that can deliver personalised realities and experiences for customers, employees and business partners, the report argues.
“A post-digital world doesn’t mean that digital is over,” said Harshu Deshpande, Accenture Australia’s Emerging Technology Lead.
“Accenture’s Tech Vision explains that to create individualised customer experiences, companies need to invest in the next wave of technologies to innovate their business models and move beyond basic personalisation – delivering rich and powerful new experiences to create an emotional connection.”
To do this, Deshpande said, companies must complete their digital transformation and invest in technologies including artificial intelligence (AI), virtual/ augmented reality (extended reality), quantum computing and distributed ledgers to bring these experiences to life.
The report also argued successful businesses will take advantage of new set of technologies but must prioritise trust, responsibility, privacy and security.
“However, it is not enough for leaders to implement these technologies without thinking about the ethical implications on both the customer as well as the companies’ employees as they move to individualisation,” Deshpande said.