Recent Wins and Industry Updates

How to know your business is primed for the next big leap

Business leaders from various industries outline key indicators that a business is ready for its next growth phase, including financial stability, strong leadership, market demand, and scalable operations.

Nick Murdoch: “Scaling is an investment, so it’ll require capital upfront to get it moving, and it should provide a return on investment that ultimately leaves the business worth more than when you started, so make sure you measure the uplift.”

Thanks Dynamic Business

How Australia’s viewing habits are being rewired

Our very own Eb Yusuf explores how Australia’s viewing habits are shifting due to the rise of streaming, on-demand content, and changing consumer preferences, reshaping the media landscape.

Eb Yusuf: “It’s not always easy to predict ahead of time if a show is going to be a hit and get on board in the early stages of production, but if you play your cards right and stay on top of the cultural pulse, you can ride the coattails of streamer programming success – especially if it’s contextually relevant to your brand.”

Thanks Adnews

Long read advertisers allured and alarmed by DeepSeek’s arrival

The article examines advertisers’ mixed reactions to DeepSeek’s arrival, highlighting both its potential to revolutionise AI-driven ad targeting and the concerns it raises around transparency and brand safety.

Rob Nagy: “It can speed things up by automating content creation and getting messages out there faster, while also improving campaign measurement and optimisation for increased effectiveness,”

Thanks Adnews

Young Guns: Dylan Sargant at Yango Media

Dylan Sargant has been featured as part of the Young Guns series, highlighting his career journey, industry insights, and perspectives on the future of media and advertising.

Dylan Sargant: “There are so many gifted people in our industry to learn from, which is perfect when you’re looking to grow in your role.”

Thanks Adnews

Google AI, ChatGPT and the ‘dramatic’ shift in SEO strategies

AI Search engines are growing in market, building a greater depth of understanding of how people actually talk, meaning content strategies need to evolve in tandem as a result.

Hannah Mannion: “We’re now looking at optimising for emerging platforms such as SearchGPT and Perplexity, making sure that our clients’ content is not only optimised for traditional search engines, but aligned with how AI models think and work as well,”

Thanks Adnews

Prime Video’s entry into advertising is impressing media agencies

Positive signs are emerging for Amazon Prime Video, six months into the streaming service starting to display advertising in Australia.

Luke Creeley: “It has allowed us to expand on existing BVOD platforms and drive incremental reach on top of other SVOD activity in Netflix, Paramount and Foxtel, amongst others”

Thanks Adnews for the coverage!

SMI – Significant shifts in channel ad spend with storms ahead

Video Sites/Streaming services recorded 17.8% growth and advertising demand for digital radio soared 17.4%.

Amy Carr: “We’re seeing impressive engagement and completion rates for our clients leveraging streaming platforms and are regularly recommending it as an addition to our video offering”

Thanks Adnews

Indies see talent jumping from WPP’s get back to the office order

 Yango made a commitment many years ago to empower and trust the team in regards to flexible working – and performance across the business has never been better as a result.

Luke Povee: “It stands to reason that a company offering such flexibility may have an edge to attract talents”

Thanks Adnews for the coverage!

Independent media agency Yango wins Parramatta Eels And Frasers Property

Thanks to our friends at B&T for the coverage on our recent client wins. We have had a good few months with some more wins on the way

Where to next for an advertising market just keeping its nose above water?

The Standard Media Index tracks advertising spend in Australia and provides guidance on how the market is performing.

Our Managing Partner, Nick Murdoch, shared his take with AdNews Australia on current conditions, saying, “Let’s hope the Australian ad market holds up over the next 6-12 months, it’s going to be a challenge while the RBA continues towards its goal of curbing consumer spending

Yango wins Mortgage & Finance Association of Australia

Natalie Robinson: “This win was all about cultural alignment”

We’re excited to work with Mortgage and Finance Association of Australia (MFAA) and Usha Dean to help the organisation more visibly advocate for its members and promote the broker proposition.

Anyone with a mortgage knows how daunting the current credit cycle is, it’s a good time to speak to an expert broker if you havn’t already.

Thanks Mediaweek Australia

Australian advertising market holds strong against lumpy economic seas

The Standard Media Index tracks advertising spend and provides insights into industry trends.

Our Managing Partner Nick Murdoch shared his views on the data today in AdNews Australia

“…advertising is a lumpy business at the best of times, However, the last few years have been on steroids”