Programmatic Media Buying
Buying your digital advertising programmatically is the most efficient way to buy media. With programmatic media you can deliver your message to the right audience, on the right device, at the right time, and scale your online advertising strategies whilst also reducing wastage – ensuring that you’re reaching the right audience across multiple environments without your ads appearing for every user, some of which may not be in your target audience.
Our approach is not to make you reliant on us, but to build strong foundations and equip you with the tools and expertise you will need in order to achieve success through your own programmatic advertising. To this end we are able to support you with in-housing your programmatic media; and offer a range of services across programmatic strategy, implementation, measurement, and reporting. We aim to improve your knowledge of the space internally, improve your digital capability for the long-term, and set you up for sustainable success.
- Programmatic Media Buying
- Programmatic Consulting
- Managed Services
Years of experience at the cutting edge of programmatic trading has enabled us to develop an unmatched best practice approach to programmatic trading. We do all of our programmatic trading in-house, and possess several extremely experienced traders who have an advanced understanding of the programmatic landscape. We utilise a broad range of data sets, technologies, and strategies to ensure that your video and display advertising is appearing in brand-safe environments, is fraud-free, and achieving the results that you’re looking for whilst delivering insights and transparency
We have an extensive network of partnerships in place with all of the leading programmatic technologies – giving you access to an unparalleled programmatic technology stack unlike any other in market. We access the best performing and most advanced technologies (including Amobee, Display & Video 360, Dataxu, Adobe, Sizmek, TheTradeDesk, and more). Coupled with our technology agnostic approach, we are able to drive the best-in-market performance – no matter what your objective may be.
In addition to a market-leading technology stack, we have data partnerships which give us access to a huge range of first party, second party, and third party data sets. We can activate these across our technology stack in order to reach your target audience programmatically across multiple environments. We are specialists in helping businesses segment, enrich, and activate their own first party data in order to achieve their goals.
With each Demand Side Platform (DSP) having different capabilities, it is often the best solution to use a combination of technologies to reach your audience more effectively and achieve optimal performance. Each technology has it’s advantages – from having unique data sets, to better access to highly performing inventory, to polygonal geo-fencing capabilities. As programmatic media experts we are well versed in what these are and can consult and advise on the ideal programmatic technology stack, assess how you’re currently buying programmatically, and work with you to develop a strategy and provide you with a best practice solution to help you successfully reach your goals.
Whether you’re looking to completely remove your reliance on external programmatic trading services or just take some more control of this yourself, Yango has many solutions to help you in-house your programmatic media buying and trading. As experts in all facets of programmatic we can provide you with assistance in choosing the right programmatic technology stack for you, improving your internal buying and trading capabilities, developing your programmatic media buying strategy, and even providing expert trading resources for your in-house use.
Yango works with a range of clients both big and small – we can provide an outsourced programmatic media buying and trading solution that fits your requirements. We provide flexible and tailored programmatic services which will do the heavy lifting to ensure that your campaign objectives are reached. We deliver:
Across all paid media channels. We work to get to know your business and become an extension of your team in order to deliver the results which you’re looking for.