In tough online markets, DIY search doesn’t always cut the mustard.
Sydney-based company Fairway Golf Tours specialise in golf day and holidays – and had historically taken care of their paid search activity in-house. However, the tourism space is notoriously hectic online, and Fairway Golf was facing stiff competition from other brands, both within the golfing space and beyond.
Wanting to drive more traffic and focus their time on other aspects of the business, Fairway Golf came to Yango seeking some expert support in the search space.
We took charge and changed the game.
Yango took over Fairway Golf’s paid search marketing in September 2017 and began by re-structuring the account to adhere to our user-first, best practice principles. Set up for more granular detail, we could immediately start improving the quality of the data and gain more control over how we used it to target relevant people.
Having taken a look at Fairway Golf’s website, we also recommended some key improvements to help visitors convert – such as strengthening the call to action and aligning content with our search terms.
In just one month, enquiries soared.
By maximising the relevance of keywords, ads and landing pages, we were able to immediately increase traffic to Fairway Golf’s website, and the number of people making enquiries – in fact, in October, they received the most enquiries they’ve ever received in a single month.
“I used to run all my search activity myself, then 6 months ago I engaged Yango and have seen the benefits directly to my business. The search performance improved plus I saved time & could focus on growing the business – we are now busier than ever. I highly recommend getting Yango’s expert team to run your digital marketing activity, it will pay for itself.”
Rahim Lalani, Owner, Fairway Golf Tours