Services

SEM

Here at Yango we deliver exceptional paid search marketing on platforms like Google, Bing, and Baidu. With a data-driven approach, we optimise every stage of the marketing funnel, creating tailored strategies to boost online visibility and performance. Our team leverages cutting-edge automation tools while maintaining a hands-on approach in campaign management, ensuring businesses maximise ROI while achieving measurable results.

SEM Services

SEO & GEO

Our approach blends technical SEO, GEO (Generative Engine Optimisation), and content strategy to maximise your visibility across both traditional search engines and AI-driven platforms. We begin with in-depth audits to uncover opportunities, then build a tailored strategy that delivers quick wins while setting you up for long-term success. By combining SEO fundamentals with GEO best practices, we ensure your content is discoverable, competitive, and continuously optimised as search and user behaviours evolve.

SEO Services    GEO Services

Social Media Advertising

We specialise in creating customised paid social media campaigns that elevate brand visibility and deliver impactful business outcomes. Our audience-first strategy ensures your brand reaches the right audience at the optimal moment, using unique creative formats crafted to maximise engagement and generate measurable results on every platform.

Paid Social Services

Programmatic

Our programmatic advertising approach ensures your ads reach the right audience at the right time across digital channels. Using automation and real-time bidding, we optimise campaigns across display, video, native, audio, and out-of-home formats. We stay agile, working with the best platforms to maximise performance without vendor lock-in. With our proprietary platform, Rubii, we track, measure, and refine campaigns daily—ensuring transparency, brand safety, and strong business results.

Programmatic Services

Influencer Marketing

Yango Creator provides end-to-end influencer marketing solutions, offering a full-service approach from strategy and creator vetting to campaign management, content production, and performance measurement. By leveraging a vast network of authentic creators and a unique SEO philosophy, we empower your brand to cut through the noise, build consideration, and achieve measurable business outcomes.

Influencer Marketing Services

Display

We specialise in designing and executing dynamic display advertising campaigns that capture attention and drive business growth. Our data-driven approach ensures your brand is seen by the most relevant audiences at key moments in their Browse journey. We create compelling ad formats that resonate with users, maximising engagement and delivering measurable results across the web.

Display Advertising

Analytics

Data isn’t much use if you can’t interpret it – and this is where Yango’s analytics service comes in handy. We can help you to collect, analyse and report all sorts of web data, transforming sets of numbers in to meaningful insights. If you’re considering making any changes to how you do things, or even just launching a new campaign, analytics can tell you what the impact has been, and help you make more informed decisions.

Measurement

When it comes to measurement, we believe in starting by asking what matters to you most. Are you after conversions? Or is customer engagement the name of the game? It’s only by understanding your goals that we can develop metrics that are meaningful to your business, and give you visibility over the things that really count.

We utilise technology such as tag management tools, analytics platforms, ad servers, statistical significance calculators, and attribution modelling tools – all with the goal of building a comprehensive view of your online ecosystem. With this knowledge, you can clearly see the impacts of your initiatives, and work towards the objectives that are most important to you.

Creative development

From minor tweaks to end-to-end campaigns, our team is on standby to help with creative development whenever (and however) you require. We know that no one ‘gets’ your brand better than your own team, so we take care to make the creative process a collaborative one – generating ideas that will help you stand out for all the right reasons.

CRO

If plenty of people are visiting your website, but not enough are following through to purchase, enquire or make a booking, it might be worth considering conversion rate optimisation (CRO). This process involves building a strong testing framework where we can develop and execute different testing hypotheses – giving you data-based insights into what triggers people to convert. From there, we can make strategic adjustments to your website to turn more casual visitors into loyal customers.

Auditing & benchmarking

Not sure how well your current set-up is working? An audit is often the best place to start – after all, the last thing you want to do is change things for no good reason! Yango can carry out a thorough audit of all your digital activities, or we can take a look at one specific part, such as SEO, paid search, social, technology or media performance. Not only can an audit help us identify your strengths and weaknesses, it can provide a benchmark from which to measure your future success. It’s also handy to see how you measure up against your competitors!