SEM Agency in Sydney
Our Search Engine Marketing (SEM) agency, located in the heart of Sydney’s CBD, specializes in delivering expert SEM services designed to boost your business’s visibility through effective search ads.
Whether you’re a local business or an international brand, we can help you boost your online presence in today’s ever-evolving digital landscape. With a deep understanding of the critical role that search ads play in driving growth, our experienced team is dedicated to helping your business thrive and succeed online!
Our Approach
As a Google Ads agency, our data driven approach to Paid Search marketing is designed to create efficiencies and drive performance throughout all stages of the marketing funnel to help our clients achieve their business goals. Our strategies focus on creating the most comprehensive search engine account structure across Google, Baidu and Microsoft.
Partnerships with these platforms ensure that we remain at the forefront of the ever-changing paid search advertising landscape. Our controlled automation approach to account management takes advantage of the latest AI offerings in the market whilst also connecting you to a specialist with significant platform experience who maintains manual control over your account.
Our Process
Our primary goal is to empower businesses to effectively capture their target audience, enhance their brand’s market share in the digital landscape, and optimize overall account performance. We achieve this through the process outlined below.
Discovery
We start by deeply understanding our client’s businesses and their search accounts in relation to their overall goals. This foundational step ensures that we develop a strategy that’s perfectly aligned with your needs.
Account Audit
If you are already running Paid Search, we undertake a thorough audit of your paid search account to evaluate its performance, structure, and potential for improvement based on Yango’s best practices. Our proprietary 200+ point audit allows us to identify the biggest opportunity areas and quick wins, often improving client results by 20%+!
Keyword Research
Using advanced tools and techniques, we identify the most relevant and high-performing keywords for your campaigns, ensuring we capture relevant searches throughout all stages of the funnel by maximising the benefits of automation while keeping a focus on your business goals.
Ad Creation
We craft compelling ad copy that not only aligns with user intent but also speaks to each stage of the buyer’s journey. Our ads are designed to resonate with searchers, driving meaningful engagement and encouraging action with clear, impactful messaging.
Campaign Setup
We set up your campaigns, including audience targeting, bidding strategies, and ad extensions, to maximize reach and effectiveness based on your business goals.
Optimisation
Once your campaigns are live, we continuously monitor and optimize them with the aim to maximise performance and ROI.
Proven Results
Our track record speaks for itself. We’ve helped businesses of all sizes achieve their advertising goals, from increasing brand awareness to driving sales and leads.
Backed up by Technology
We use Rubii, our proprietary campaign management platform, to ingest data from all of our campaign platforms, including SEO platforms such as Google Search Console and Google Analytics. This allows us to provide stronger insights more frequently with full transparency to clients, and ultimately improve results while reducing human error.
Why Choose Us
We are a team of experts who are passionate about helping businesses succeed online, and understand the importance of paid search (PPC) advertising as part of your digital marketing strategy. We work with you to create a customised strategy that is tailored to your business’s unique needs, that will help you achieve your goals.
As a team of paid search experts, we have a genuine interest in what we do and make sure that we remain at the forefront of the paid search advertising landscape through our close partnerships with Google, Baidu and Microsoft. We maintain a broad skill set across all marketing channels so that we understand how your paid search account strategy will impact and be impacted by any other channels that you are running, and optimise this hand in hand with your organic search and other marketing channels in a blended media approach to drive business results for you.
We believe in creating the most transparent partnership with you, the client. To achieve this, you will have direct contact with your paid search account manager allowing for stronger communication and deeper insights.
Get in touch!
Ready to take your online presence to the next level? Contact us today to learn more about our services and how we can help your business succeed online.
SEM FAQs
What are Google Ads?
Google Ads are an invaluable way to promote your business across the entirety of the Google network. They can come in multiple forms, including Paid search ads (PPC), Display ads and Video ads.
Paid search ads, also known as Pay Per Click (PPC) Ads are ads that appear at the top of Google’s search engine. This strategy is also known as Search Engine Marketing (SEM). These are predominantly text ads that appear above organic results. You have the ability to choose when your ads appear by selecting the most relevant keywords to match your product or service offering.
Display ads are image ads that appear across the Google Display Network (GDN). The GDN is a collection of over 2 million sites that you can access at the touch of a button to advertise your business. This collection of sites includes both video and app placements.
Video ads are as they sound. These consist of video content that is promoted across the Google Display network. You can opt to promote your video content across the whole GDN or you can select just YouTube depending on what suits your campaign strategy.
What is PPC?
PPC (Pay Per Click) advertising is an invaluable way to promote your business across the google ads network via their search engine. You can create ads that will appear when users search for specifically chosen keywords. These keywords can be single words or multi word phrases (also known as long tail keywords). Google gives you the option to set specific ‘bid’ amounts which refers to how much you are willing to pay per click. These bid amounts can also be set on the amount that you are willing to pay for impressions or conversions.
Based on these settings, your ads will then appear when people search for your pre-determined keywords.
How much does Google Ads cost?
There is no direct answer to this question. However, the good news is that you are in total control of how much you spend. Once you set up your free Google Ads account you can set your daily budget for each paid search campaign. There are additional safeguards such as account level budgets which you can set, along with time frames, to ensure that you do not spend more than you are prepared to over a certain period.
Google Search ads, also known as Pay Per Click (PPC) ads are only charged for when someone clicks on your ad. The amount that you pay is determined by several factors. These include the competitiveness of your industry, the bidding strategy that you have chosen and your quality score. Your quality score is determined by Google based on the relevancy of your ads and their associated landing pages. You can also set target cost per clicks (CPC’s) to limit the amount that you pay for each click. This can be any amount and is based on how valuable a click through to your site is to you.
Does Google Ads effect SEO?
There are no downsides to having a paid search and organic (SEO) strategy at the same time. At Yango we believe that a blended search strategy is the best approach.
Having an effective paid search and search engine optimisation (SEO) strategy running at the same time means that you are able to appear more than once in a single search. This means that your business occupies more of the search engine real estate and increases the likelihood that users will click on your link rather than a competitor.
A well-managed paid search account can provide valuable keyword insights that can then be utilised in your SEO strategy. As we begin to see improvements in performance from SEO, we are then able to drive cost-efficiencies in paid search without any negative effects to its performance. Effectively, having both strategies running at the same time can be an effective way to improve the performance of search as a channel overall.