Social Media Advertising Agency in Sydney

Our Approach

 

Using an audience-first approach, we utilise data and social media expertise to agnostically select the most relevant social platforms to place ads in bespoke creative formats that best suit each unique environment.
Our audience-first approach is underpinned by market leading capabilities across four key pillars.
– Agnostic Approach
– Controlled Automation
– Data
– Creative/Content.

These pillars work together to ensure we are targeting our audience when they are most receptive to best meet our clients’ objectives.

 

Agnostic Approach

We work as an agnostic social media advertising agency, choosing platforms based on client needs; whether that means TikTok advertising, Instagram advertising, or any other platforms. Having expertise across all of the social platforms in market (as well as a number of additional technologies and data partners) means that we can find any audience, across any environment, when they are at their most receptive. Ultimately, our approach reduces cost per outcome and improves efficiencies in an environment where advertising is becoming cluttered and costs are rising across social channels.

This approach allows us to choose the best combination of social media advertising platforms and strategies to meet the needs of the brief. Each has different strengths as well as a range of ad formats and access to audiences, as well as integrations with different data partners and technologies. We are constantly trialling and testing social advertising platforms that are emerging (such as TikTok, Reddit, Tinder, Twitch, and more) to maximise our ability to reach audiences in multiple environments.

 

Controlled Automation

By balancing audience targeting/personalised messaging with the scale that machine learning systems need to operate effectively, we can deliver great results across the rich targeting data available on social platforms. By utilising our best practice and providing the right framework while remaining flexible across all environments, audiences, and ad formats; we can deliver the most efficient outcomes for our campaigns and business objectives.

 

Data

In addition to social media platform data (which is often high quality due to strong self-reported profile data and contextual signals) we use market leading 1^st Party Data Solutions (such as Customer Data Platform integrations) and 2^nd/3^rd Party Data Partnerships to bolster our targeting capabilities and ensure audience addressability across all social media advertising channels – leading to the best results.

In today’s fragmented and privacy conscious digital world it is more important than ever to have access to a range of audience data and targeting capabilities to improve versatility and decrease the risk of relying on a single channel or data source.

 

Creative

Users are constantly scrolling through vast amounts of content across the social media landscape; this makes it crucial to have compelling creative that resonates with your audience and maximises visibility through platform algorithms. With extensive experience across all social platforms and creative placements, our approach ensures that your campaigns make a strong impact, effectively communicating your brand’s message and converting customers.

We consistently guide our clients through platform best practices for creative content and for achieving their goals, ensuring ads reach consumers when they are most receptive across any format or placement.

Our Process

 

Our primary goal is to help our clients to effectively capture and acquire their target customers, enhance their brand’s market share, and optimise overall account performance to do this as efficiently as possible. We achieve this through the process outlined below.

 

Discovery

We start by deeply understanding our client’s businesses, their media mix, and in particular their social accounts in relation to their overall goals. This foundational step ensures that we develop a strategy that’s perfectly aligned with your needs. Being able to understand a business need and apply it to a measurable social media objective is imperative in determining the success of a campaign.

 

 

Account Audit

If you are already running Paid Social, we undertake a thorough audit of your existing accounts to evaluate their performance, structure, and potential for improvement. Before starting the setup process, we need to ensure that our campaign objectives are fully aligned with your business goals and set up in the right way to achieve these. This ensures that we implement the right strategies and focus on the most effective platforms. Our proprietary 200+ point Paid Social audit allows us to identify the biggest opportunity areas and quick wins.

 

 

Account Campaign Set Up

If you’re starting from scratch, we’re here to help you establish and optimise your social media presence. Our team will handle the whole setup process, covering everything from Meta advertising, to TikTok advertising, through to YouTube advertising and any other platforms that make sense to achieve your goals. We’ll ensure your accounts are set up for success, aligned with your brand’s goals, any other media channels in market, and ready to engage your target audience effectively from day one through our market-leading best practice.

 

 

Ad Creative

Creative is your pipeline for speaking to your target audience, and therefore needs strong foundations. Our team will work with you to develop compelling, on-brand creative content tailored for each social platform and designed for your unique situation and goals. From videos to visuals to messaging, we ensure your content aligns with platform-specific best practices and resonates with your target audience.

 

 

Optimisation

Once your campaigns are live, we continuously monitor and optimise them with the aim to maximise performance and ROI via our Rubii platform.

 

 

Backed up by Technology

 

We leverage Rubii, our proprietary campaign management platform, to seamlessly integrate data from digital media channels—including social platforms like Meta (Facebook & Instagram), TikTok, LinkedIn and Snapchat (to name just a few) — as well as analytics, additional targeting, and adserving/verification tools. Rubii generates a real-time dashboard that offers valuable insights into which platforms, strategies, and creatives are performing best across all of these touchpoints.

This holistic view allows us to benchmark social advertising performance at the tactical level, comparing it not only against other social channels and strategies, but also across other channels like search, display, and video. By standardising metrics from multiple sources, we ensure a comprehensive and consistent approach to analysis and optimisation – providing real-time insights and transparency for both us and our clients – ultimately driving better results.

Why Choose Us

 

We are a team of data and technology driven media professionals with digital at the heart – passionate about driving business resuts for you. Understanding the critical role paid social plays in your overarching marketing mix, we collaborate with you to create a customised approach tailored to your unique business needs and goals.
We have access to all of the best tools, platforms, audiences, and data sources in market; while constantly exploring new and emerging solutions and educating you on their strengths and best uses. With over 10 years of experience and a commitment to staying ahead of industry trends, our team ensures you’re always equipped with cutting-edge practices that drive real, sustained business results.
We pride ourselves on delivering high-quality work and maintaining honest, transparent client relationships. Our focus is results-driven, aiming to enhance your online visibility and fuel revenue growth.

 

 

Get in touch!

 

Ready to take your presence to the next level and drive sales for your business? Contact us today to learn more about our services and how we can help your business succeed.

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Paid Social FAQs

 

What is Paid Social Media Advertising?

Paid social media advertising involves displaying promotional content on 3rd-party social media platforms to engage target audiences. Unlike organic or free content, paid social relies on dedicated advertising budgets to ensure content reaches a wider and targeted group of users. Paid social ultimately allows businesses to go beyond the limitations of organic reach by leveraging advanced targeting options based on user demographics, interests, behaviour, and more.

Which Social Media Platform is most effecting for advertising?

This is largely dependent on your business offering, target audience, and specific objectives. Consider what resonates most with your audience: do they lean towards detailed, informative articles to support their own businesses (e.g. LinkedIn advertising), or are they more inclined to engage with dynamic, eye-catching videos that they can quickly skim through to inform their latest purchase (e.g. TikTok advertising)?

No matter whether you aim to boost brand awareness, drive sales, or generate high-quality leads; our team of paid social media specialists is here to guide you in developing a tailored social media strategy that meet your needs. We’ll work closely with you to identify the best platforms, messaging and content types that will captivate your audience and deliver measurable results.

How much does Paid Social Media Adveritsing Cost?

As this is a channel that can be used across the whole funnel – from awareness through to conversion and retention, the costs can vary quite a bit depending on the platform, channel, audience, formats, and your goal. Each channel/platform has a variety of different pricing models for their solutions, and we’ll take this into account when recommending the right solution for you to ensure that you get the most bang for your buck to achieve your marketing and business goals.